Why do we trust in online reviews? Integrative literature review and future research directions

Online reviews are an important information source in decision-making processes. Basing decisions on online reviews, however, requires consumers to trust. Consequently, studying trust has become a major research concern. This article provides an integrative literature review of 70 articles published...

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Bibliographic Details
Main Author: Nils S. Borchers
Format: Article
Language:English
Published: Masaryk University 2023-04-01
Series:Cyberpsychology: Journal of Psychosocial Research on Cyberpspace
Subjects:
Online Access:https://cyberpsychology.eu/article/view/15527