Why do we trust in online reviews? Integrative literature review and future research directions
Online reviews are an important information source in decision-making processes. Basing decisions on online reviews, however, requires consumers to trust. Consequently, studying trust has become a major research concern. This article provides an integrative literature review of 70 articles published...
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Format: | Article |
Language: | English |
Published: |
Masaryk University
2023-04-01
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Series: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
Subjects: | |
Online Access: | https://cyberpsychology.eu/article/view/15527 |