Evaluative vocabulary as a method for quality presentation in advertising of children's products
The functioning of lexemes with evaluative semantics in the texts of advertising of products for children aged from 0 to 3 years was analyzed. The study is highly relevant, because the evaluative vocabulary of advertising has been poorly studied. We identified the most typical evaluative lexemes of...
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Format: | Article |
Language: | Russian |
Published: |
Kazan Federal University
2020-10-01
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Series: | Učënye Zapiski Kazanskogo Universiteta: Seriâ Gumanitarnye Nauki |
Subjects: | |
Online Access: | https://kpfu.ru/uz-eng-hum-2020-5-13.html |