Evaluative vocabulary as a method for quality presentation in advertising of children's products
The functioning of lexemes with evaluative semantics in the texts of advertising of products for children aged from 0 to 3 years was analyzed. The study is highly relevant, because the evaluative vocabulary of advertising has been poorly studied. We identified the most typical evaluative lexemes of...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Kazan Federal University
2020-10-01
|
| Series: | Učënye Zapiski Kazanskogo Universiteta: Seriâ Gumanitarnye Nauki |
| Subjects: | |
| Online Access: | https://kpfu.ru/uz-eng-hum-2020-5-13.html |