The Television Industry as a Market of Attention
In this article, I present an economist’s perspective on the TV industry and view it as a so-called two-sided market, with advertisers on the one side benefiting from the presence of TV viewers and TV viewers on the other side having a dislike for advertising on TV. I use this framework to discuss t...
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| Format: | Article |
| Language: | English |
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Sciendo
2010-06-01
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| Series: | Nordicom Review |
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| Online Access: | https://doi.org/10.1515/nor-2017-0124 |