The utilisation of the product life cycle concept in South African banks dealing with mortgage products and markets
The purpose of the study as demarcated in this article was to test the use of the product life cycle concept (PLC) theory among marketing decision-makers and product decision-makers dealing with mortgage products and markets in the leading South African Banks. The main focus was to test the appl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2005-12-01
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| Series: | Acta Commercii |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/61 |