Social Networking Sites as Formal Learning Environments in Business Education
The central objective of this study is to investigate the extent to which social networking sites can affect learning effectiveness, and to what amount this technology can be used as supplementary elements for existing pedagogy methods prevailing in a developing country. The study used a teaching ca...
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| Format: | Article |
| Language: | English |
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International Forum of Educational Technology & Society
2018-10-01
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| Series: | Educational Technology & Society |
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| Online Access: | https://www.j-ets.net/collection/published-issues/21_4#h.j2sy05s2mr6v |
| _version_ | 1797850249720496128 |
|---|---|
| author | Abida Ellahi |
| author_facet | Abida Ellahi |
| author_sort | Abida Ellahi |
| collection | DOAJ |
| description | The central objective of this study is to investigate the extent to which social networking sites can affect learning effectiveness, and to what amount this technology can be used as supplementary elements for existing pedagogy methods prevailing in a developing country. The study used a teaching case research method to investigate the effects of Social Networking Sites (SNS) usage on learning outcomes of students in higher education setting in Pakistan. The central hypothesis developed in this study was that, using social networking sites in higher education enhance students’ interest, which ultimately increases their satisfaction and perceived learning performance. These effects are further boosted in the presence of instructor’s support. The results confirmed that Social Networking Sites (SNS) hold a place in teaching and learning in higher education. The study provides a way to maximize the impact of the existing technologies, by providing an understanding of how the different technological tools and learning can impeccably be incorporated in higher education. |
| first_indexed | 2024-04-09T18:58:25Z |
| format | Article |
| id | doaj.art-a695f0f834884e27bc30e1df83a51429 |
| institution | Directory Open Access Journal |
| issn | 1176-3647 1436-4522 |
| language | English |
| last_indexed | 2024-04-09T18:58:25Z |
| publishDate | 2018-10-01 |
| publisher | International Forum of Educational Technology & Society |
| record_format | Article |
| series | Educational Technology & Society |
| spelling | doaj.art-a695f0f834884e27bc30e1df83a514292023-04-09T07:39:24ZengInternational Forum of Educational Technology & SocietyEducational Technology & Society1176-36471436-45222018-10-012146475Social Networking Sites as Formal Learning Environments in Business EducationAbida Ellahi0https://www.j-ets.net/collection/published-issues/21_4#h.j2sy05s2mr6vThe central objective of this study is to investigate the extent to which social networking sites can affect learning effectiveness, and to what amount this technology can be used as supplementary elements for existing pedagogy methods prevailing in a developing country. The study used a teaching case research method to investigate the effects of Social Networking Sites (SNS) usage on learning outcomes of students in higher education setting in Pakistan. The central hypothesis developed in this study was that, using social networking sites in higher education enhance students’ interest, which ultimately increases their satisfaction and perceived learning performance. These effects are further boosted in the presence of instructor’s support. The results confirmed that Social Networking Sites (SNS) hold a place in teaching and learning in higher education. The study provides a way to maximize the impact of the existing technologies, by providing an understanding of how the different technological tools and learning can impeccably be incorporated in higher education.https://www.j-ets.net/collection/published-issues/21_4#h.j2sy05s2mr6vsocial networking sitesbusiness educationsatisfactionperformanceinstructor’s support |
| spellingShingle | Abida Ellahi Social Networking Sites as Formal Learning Environments in Business Education Educational Technology & Society social networking sites business education satisfaction performance instructor’s support |
| title | Social Networking Sites as Formal Learning Environments in Business Education |
| title_full | Social Networking Sites as Formal Learning Environments in Business Education |
| title_fullStr | Social Networking Sites as Formal Learning Environments in Business Education |
| title_full_unstemmed | Social Networking Sites as Formal Learning Environments in Business Education |
| title_short | Social Networking Sites as Formal Learning Environments in Business Education |
| title_sort | social networking sites as formal learning environments in business education |
| topic | social networking sites business education satisfaction performance instructor’s support |
| url | https://www.j-ets.net/collection/published-issues/21_4#h.j2sy05s2mr6v |
| work_keys_str_mv | AT abidaellahi socialnetworkingsitesasformallearningenvironmentsinbusinesseducation |