HOW RETAILING HAS CHANGED? WHAT MARKETING DID FOR THIS CHANGE?
Retailing is carried on by those business which sell goods to the final consumer. The obvious example is provided by the shops we all know and deal with. The retailing stage, therefore, is the one where goods reach the end of their journey from the manufacturer. This does not that in those instances...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2007-01-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2007/2007-23.pdf |