Engagement and Empathy Discourses in Corporate Communication: The Case of “The Science of Engagement”
This paper analyzes engagement and empathy discourse in a corporate document The Science of Engagement published online by a leading UK PR agency. The method used was a critical discourse analysis (CDA) of the document, and the findings reveal that the engagement discourse in this document positions...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2015-12-01
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| Series: | Romanian Journal of Communications and Public Relations |
| Subjects: | |
| Online Access: | http://journalofcommunication.ro/index.php/journalofcommunication/article/view/166 |