Organizational Advocacy for Racial Justice
This study analyzes and classifies the content of organizational advocacy (OA) messages using a thematic content analysis. Data was collected by capturing the Twitter statements made by the top 100 American brands in response to the murder of George Floyd in May 2020. Findings revealed that the sta...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Florida, College of Journalism and Communications
2022-06-01
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| Series: | Journal of Public Interest Communications |
| Online Access: | https://journals.flvc.org/jpic/article/view/129286 |