Organizational Advocacy for Racial Justice

This study analyzes and classifies the content of organizational advocacy (OA) messages using a thematic content analysis. Data was collected by capturing the Twitter statements made by the top 100 American brands in response to the murder of George Floyd in May 2020. Findings revealed that the sta...

Ful tanımlama

Detaylı Bibliyografya
Asıl Yazarlar: Chad Michael Wertley, Sara J Baker
Materyal Türü: Makale
Dil:English
Baskı/Yayın Bilgisi: University of Florida, College of Journalism and Communications 2022-06-01
Seri Bilgileri:Journal of Public Interest Communications
Online Erişim:https://journals.flvc.org/jpic/article/view/129286

Benzer Materyaller