Influence Of Smartphone Attributes On Student’s Buying Decision In Lagos State Tetiary Institutions

The study was carried out to evaluate the influence of smartphone attributes on student’s buying decision in Lagos State Tertiary Institutions. Research design adopted was purely descriptive, employing cross sectional survey method in data collection. Data for the study were generated through the us...

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Bibliographic Details
Main Authors: Patrick Kunle A Ladipo, Mufutau Akanbi Awoniyi, Olushola Solomon Akeke
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2018-06-01
Series:Jurnal Manajemen Dan Kewirausahaan
Subjects:
Online Access:http://jurnal.unmer.ac.id/index.php/jmdk/article/view/1938