Hospitality branding in emerging economies: an Indian perspective
Purpose - Travel and tourism is an imperative economic activity in most countries around the world. The industry has momentous indirect and induced impacts apart from its direct economic impact. The purpose of this paper is to test the applicability of brand interaction and perceived quality theory...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2019-05-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-07-2018-0047/full/pdf?title=hospitality-branding-in-emerging-economies-an-indian-perspective |