Brand Ethical Personality Model in Iran\'s Consumer Products Market
Introduction: What is referred to as a trade name is something far more than a name. Some psychological research on ethics suggests that information about specific ethical characteristics of brands can be considered as the ethical "character" of the brand. The present study tries to draw t...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Iranian Association for Ethics in Science and Technology
2023-02-01
|
| Series: | International Journal of Ethics and Society |
| Subjects: | |
| Online Access: | http://ijethics.com/article-1-227-en.pdf |