Environmental scanning for business planning a total (holistic) approach is necessary
Traditionally environmental scanning for purposes of business planning was done in a compartementalized way in the sense that each influence was studied under the assumption that all other influences would remain constant. In a dynamic society where environmental change takes place at an accelerated...
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| Format: | Article |
| Language: | English |
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AOSIS
1981-03-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1207 |