Environmental scanning for business planning a total (holistic) approach is necessary
Traditionally environmental scanning for purposes of business planning was done in a compartementalized way in the sense that each influence was studied under the assumption that all other influences would remain constant. In a dynamic society where environmental change takes place at an accelerated...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
AOSIS
1981-03-01
|
Series: | South African Journal of Business Management |
Online Access: | https://sajbm.org/index.php/sajbm/article/view/1207 |