Quantity-based or share-based? Discount schemes for the manufacturer when facing two competing retailers
Purpose – The authors investigate the manufacturer's choice of discount schemes in a supply chain with competing retailers. Design/methodology/approach – Using a game-theoretic model, the authors build two discount frameworks and compare and analyze the effects of different discount schemes on...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-03-01
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| Series: | Modern Supply Chain Research and Applications |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/MSCRA-10-2022-0025/full/pdf |