Analysis Dimensions of City Destination Character and Image Positioning
City tourism, with its unique character and image, has increased considerably over the last decades. At the same time, the complexity of destination development and image marketing has increased, and there is a lack of analysis tools for image positioning. The purpose is to investigate city destinat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bologna
2018-07-01
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| Series: | Almatourism |
| Subjects: | |
| Online Access: | https://almatourism.unibo.it/article/view/8134 |