EL SER HUMANO COMO CONSUMIDOR: APLICACIÓN A INVESTIGACIÓN DE MERCADO DE GUAYABA EN EL DEPARTAMENTO DEL ATLÁNTICO - THE HUMAN BEING AS A CONSUMER: APPLICATION TO MARKETING RESEARCH OF GUAVA IN THE DEPARTAMENTO OF ATLANTICO
From the consumer’s perspective, this article shows the results of two marketing researches which take part in a project funded by private and public companies to support small enterprises. For the former, 127 surveys were made to people responsible for shopping at hotels, grocery stores and other g...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Simón Bolívar
2010-06-01
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| Series: | Psicogente |
| Subjects: | |
| Online Access: | http://www.unisimonbolivar.edu.co/rdigital/psicogente/index.php/psicogente/article/viewFile/234/223 |