Vertical Marketing Systems, Supply Chains and the New Indicators of Retailing’s Significance
In modern vertical marketing systems (i.e., in grocery sector), the greatest power is demonstrated by retail chains, and producers depend thereupon. This paper analyzes vertical marketing systems and the role of retailing therein. Specially analyzed is the power of retail chains’ demand with regard...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2014-11-01
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| Series: | Logistics & Sustainable Transport |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/jlst-2015-0001 |