Integrated Marketing Information and Communication System: New Quality of the Communication Interaction

Integrated Marketing Information and Communication System: New Quality of the Communication Interaction

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The control system of marketing functions in real time. Therefore, to reduce the degree of uncertainty and risk, the company must have reliable, correct, sufficient and timely marketing information. Market research and obtaining the necessary information allows us to assess their capabilities and de...

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Bibliographic Details
Main Authors: Georgy M. Mishulin, Alexey S. Molchan, Alexey Yu. Biryukov, Levon V. Haradzhyan
Format: Article
Language:English
Published: EconJournals 2016-07-01
Series:International Review of Management and Marketing
Subjects:
marketing information system
the integrated marketing information and communication system
the principles and algorithm of design and introduction
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32100/355564?publisher=http-www-cag-edu-tr-ilhan-ozturk

Internet

https://dergipark.org.tr/tr/pub/irmm/issue/32100/355564?publisher=http-www-cag-edu-tr-ilhan-ozturk

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