Impact of integrated brand communications on the image of Etihad Airways
Technological progress and emergence of the strong global competition, have contributed towards creation of the new business environment within which companies are developing their business and marketing activities. Modern marketing requires more than a good product, favorable price and product avai...
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| Format: | Article |
| Language: | English |
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University of Pristina in Kosovska Mitrovica, Faculty of Economics
2015-01-01
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| Series: | Ekonomski Pogledi |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2015/1450-79511502001B.pdf |