Political Influencers on Social Media: An Introduction

Influencers are omnipresent on social media platforms. They occupy important digital real estate across a range of topical domains including beauty, fashion, and gaming. While researchers have contributed important work on the respective role that authenticity plays for influencers’ success and have...

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Bibliographic Details
Main Authors: Martin J. Riedl, Josephine Lukito, Samuel C. Woolley
Format: Article
Language:English
Published: SAGE Publishing 2023-06-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051231177938