Ambush marketing in sport – characteristics of combating the phenomenon
In the article, the author has characterized the phenomenon of ambush marketing by describing its immense diversity. Reasons and the practical status of this phenomenon have also been indicated. Subsequently, attention has been drawn to provisions of the Polish law that may turn out helpful, but ins...
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| Format: | Article |
| Language: | English |
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Kazimierz Wielki University
2018-09-01
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| Series: | Journal of Education, Health and Sport |
| Subjects: | |
| Online Access: | http://www.ojs.ukw.edu.pl/index.php/johs/article/view/5894 |