Marketing research in systems of urban transport services
The problems of public transport system in Sumy were defined. An excessive popularity of route taxi was investigated. The motivation of consumers of urban transport services was explored and recommendations for removal of the route taxi monopolization on passenger services market were generated.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_13_21.pdf |