Sources of information for dataware of strategic marketing
The aim of the article. The paper is dedicated to problems of searching and choosing sources of information, which can be used by managers and executives in retail industry for marketing strategy development and implementation. The results of the analysis. The actuality of information and quick acc...
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| Format: | Article |
| Language: | English |
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Sumy State University
2015-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_4_95_104.pdf |