Product Advantage, Customer Relationship Marketing, and Service Quality on Customer Satisfaction of Bank Syariah Mandiri in Surabaya
This paper discusses the causal relationship between product advantages, customer relationship marketing, service quality, and customer satisfaction of Bank Syariah Mandiri in Surabaya. The population in this study is a customer savings Bank Syariah Mandiri, which is in 3 branches offices and 15 su...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/5170 |