STRATEGIC MARKETING AND HUMAN SUBJECTIVITY

The article analyses the marketing evolution, gives the original approach to marketing definition, emphasizes the significance of strategic, marketing both from the point of simulation of any enterprise future activity and from the point of chosen courses of its activity. The concept of marketing co...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: E.M. PETROVA
Formáid: Alt
Teanga:Russian
Foilsithe / Cruthaithe: Don State Technical University 2006-12-01
Sraith:Advanced Engineering Research
Rochtain ar líne:https://www.vestnik-donstu.ru/jour/article/view/1412