STRATEGIC MARKETING AND HUMAN SUBJECTIVITY

The article analyses the marketing evolution, gives the original approach to marketing definition, emphasizes the significance of strategic, marketing both from the point of simulation of any enterprise future activity and from the point of chosen courses of its activity. The concept of marketing co...

Full description

Bibliographic Details
Main Author: E.M. PETROVA
Format: Article
Language:Russian
Published: Don State Technical University 2006-12-01
Series:Advanced Engineering Research
Subjects:
Online Access:https://www.vestnik-donstu.ru/jour/article/view/1412