Brand Ambassadors' Influence on Brand Image and Consumer Purchasing Decisions
E-commerce has recently grown in popularity, particularly in Indonesia. Indonesia is the Southeast Asian country with the highest number of e-commerce visitors. Shopee and Tokopedia are currently the two largest e-commerce platforms in Indonesia. Shopee is a Singaporean company, and Tokopedia is an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
President University
2022-04-01
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| Series: | Expose |
| Subjects: | |
| Online Access: | http://e-journal.president.ac.id/presunivojs/index.php/EXPOSE/article/view/1589 |