The Effect of Integrated Marketing Communication (IMC) on Customer Relationship Management in Private Banks in Zahedan City
Extended Abstract Abstract Optimal customer relationship management includes all marketing activities designed to establish, develop, maintain, and maintain a successful relationship with target customers. To achieve this goal, companies are trying to integrate marketing activities so they can commu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2020-02-01
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| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_5265_095368f03f47d47964725f62b89697a2.pdf |