The Effect of Integrated Marketing Communication (IMC) on Customer Relationship Management in Private Banks in Zahedan City

The Effect of Integrated Marketing Communication (IMC) on Customer Relationship Management in Private Banks in Zahedan City

Extended Abstract Abstract Optimal customer relationship management includes all marketing activities designed to establish, develop, maintain, and maintain a successful relationship with target customers. To achieve this goal, companies are trying to integrate marketing activities so they can commu...

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Bibliographic Details
Main Authors: Aleme Keikha, Mohsen Nouridelavar, Hassan Keikha
Format: Article
Language:fas
Published: University of Sistan and Baluchestan 2020-02-01
Series:پژوهش‌های مدیریت عمومی
Subjects:
integrated marketing communications
customer relationship management
private banks
zahedan city
Online Access:https://jmr.usb.ac.ir/article_5265_095368f03f47d47964725f62b89697a2.pdf

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