Social media as a strategic capability for startups and the mediating role of social capital
Social media have been widely adopted in various organizations. The use of social media for achieving business sustainability and financial outcomes has been addressed in the literature. In the entrepreneurship context, social media have received great attention as the platforms can be one of the c...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2022-09-01
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| Series: | Business: Theory and Practice |
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| Online Access: | https://limes.vgtu.lt/index.php/BTP/article/view/16954 |