A STUDY CONCERNING OPEN INNOVATION AND ITS RELATION TO INNOVATION AND MARKET ORIENTATION
<div>Many global companies, which are proactive to continuous changes in the market so as to access complementary assets, satisfy customers, pursue growth and sustainable competitive advantage, are practicing open innovation, a new paradigm that uses techniques and tools for the development of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Instituto de Administração
2012-01-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
| Online Access: | http://www.revistafuture.org/FSRJ/article/view/82 |