A STUDY CONCERNING OPEN INNOVATION AND ITS RELATION TO INNOVATION AND MARKET ORIENTATION
<div>Many global companies, which are proactive to continuous changes in the market so as to access complementary assets, satisfy customers, pursue growth and sustainable competitive advantage, are practicing open innovation, a new paradigm that uses techniques and tools for the development of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Fundação Instituto de Administração
2012-01-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
| Online Access: | http://www.revistafuture.org/FSRJ/article/view/82 |
| _version_ | 1819266938549829632 |
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| author | Marcia Amorim Santos Moisés Ari Zilber Luciano Augusto Toledo |
| author_facet | Marcia Amorim Santos Moisés Ari Zilber Luciano Augusto Toledo |
| author_sort | Marcia Amorim Santos |
| collection | DOAJ |
| description | <div>Many global companies, which are proactive to continuous changes in the market so as to access complementary assets, satisfy customers, pursue growth and sustainable competitive advantage, are practicing open innovation, a new paradigm that uses techniques and tools for the development of an innovative collaboration network. Furthermore, there are studies suggesting that companies ought to be market-driven so innovation might be successful. Therefore, this research sought to contribute with the scientific body by addressing the new open innovation paradigm (Chesbrough, 2003) and the widespread strategy of market orientation in the field of innovation. To this effect, we sought to determine whether there is positive correlation between open innovation, innovation and market orientation based on Jaworski and Kohli´s (1993) three pillars. The empirical study was conducted by means of a quantitative survey with the application of a questionnaire at different corporate functional levels. To treat data, we adopted the Spearman´s statistical correlation method. Results linked to the theoretical framework demonstrated that innovation is related to market orientation, but this in turn has no significant relationship with open innovation. It was also verified that there is a deficiency in the generation and dissemination of intelligence, which are fundamental for the correlation between market orientation and open innovation.</div> |
| first_indexed | 2024-12-23T21:09:13Z |
| format | Article |
| id | doaj.art-a78a360b0cf54e78a7847c330d25b997 |
| institution | Directory Open Access Journal |
| issn | 2175-5825 |
| language | English |
| last_indexed | 2024-12-23T21:09:13Z |
| publishDate | 2012-01-01 |
| publisher | Fundação Instituto de Administração |
| record_format | Article |
| series | Future Studies Research Journal: Trends and Strategies |
| spelling | doaj.art-a78a360b0cf54e78a7847c330d25b9972022-12-21T17:31:08ZengFundação Instituto de AdministraçãoFuture Studies Research Journal: Trends and Strategies2175-58252012-01-013219321910.7444/future.v3i2.8279A STUDY CONCERNING OPEN INNOVATION AND ITS RELATION TO INNOVATION AND MARKET ORIENTATIONMarcia Amorim Santos0Moisés Ari Zilber1Luciano Augusto Toledo2Universidade Presbiteriana MackenzieUniversidade Presbiteriana MackenzieUniversidade PResbiteriana MAckenzie<div>Many global companies, which are proactive to continuous changes in the market so as to access complementary assets, satisfy customers, pursue growth and sustainable competitive advantage, are practicing open innovation, a new paradigm that uses techniques and tools for the development of an innovative collaboration network. Furthermore, there are studies suggesting that companies ought to be market-driven so innovation might be successful. Therefore, this research sought to contribute with the scientific body by addressing the new open innovation paradigm (Chesbrough, 2003) and the widespread strategy of market orientation in the field of innovation. To this effect, we sought to determine whether there is positive correlation between open innovation, innovation and market orientation based on Jaworski and Kohli´s (1993) three pillars. The empirical study was conducted by means of a quantitative survey with the application of a questionnaire at different corporate functional levels. To treat data, we adopted the Spearman´s statistical correlation method. Results linked to the theoretical framework demonstrated that innovation is related to market orientation, but this in turn has no significant relationship with open innovation. It was also verified that there is a deficiency in the generation and dissemination of intelligence, which are fundamental for the correlation between market orientation and open innovation.</div>http://www.revistafuture.org/FSRJ/article/view/82 |
| spellingShingle | Marcia Amorim Santos Moisés Ari Zilber Luciano Augusto Toledo A STUDY CONCERNING OPEN INNOVATION AND ITS RELATION TO INNOVATION AND MARKET ORIENTATION Future Studies Research Journal: Trends and Strategies |
| title | A STUDY CONCERNING OPEN INNOVATION AND ITS RELATION TO INNOVATION AND MARKET ORIENTATION |
| title_full | A STUDY CONCERNING OPEN INNOVATION AND ITS RELATION TO INNOVATION AND MARKET ORIENTATION |
| title_fullStr | A STUDY CONCERNING OPEN INNOVATION AND ITS RELATION TO INNOVATION AND MARKET ORIENTATION |
| title_full_unstemmed | A STUDY CONCERNING OPEN INNOVATION AND ITS RELATION TO INNOVATION AND MARKET ORIENTATION |
| title_short | A STUDY CONCERNING OPEN INNOVATION AND ITS RELATION TO INNOVATION AND MARKET ORIENTATION |
| title_sort | study concerning open innovation and its relation to innovation and market orientation |
| url | http://www.revistafuture.org/FSRJ/article/view/82 |
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