CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION

The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry...

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Bibliographic Details
Main Author: N. Yu. Barkova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2020-09-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/2310