CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry...
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Format: | Article |
Language: | English |
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Publishing House of the State University of Management
2020-09-01
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Series: | Вестник университета |
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Online Access: | https://vestnik.guu.ru/jour/article/view/2310 |
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author | N. Yu. Barkova |
author_facet | N. Yu. Barkova |
author_sort | N. Yu. Barkova |
collection | DOAJ |
description | The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry, the author have highlighted: consumer requests for the fastest possible receipt of products, production of products for specific individual requests of buyers, requests for transparency of supply chains and some others. In such situation, owners of clothing and footwear brands can cope with the new challenges of the company by re-shoring production with the organization of digital, robotic production factories. |
first_indexed | 2024-03-08T04:20:39Z |
format | Article |
id | doaj.art-a791a45073f14c25ac506ce5ef3f07a3 |
institution | Directory Open Access Journal |
issn | 1816-4277 2686-8415 |
language | English |
last_indexed | 2024-04-24T19:02:03Z |
publishDate | 2020-09-01 |
publisher | Publishing House of the State University of Management |
record_format | Article |
series | Вестник университета |
spelling | doaj.art-a791a45073f14c25ac506ce5ef3f07a32024-03-26T14:23:04ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-09-0107515810.26425/1816-4277-2020-7-51-581773CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATIONN. Yu. Barkova0Financial University under the Government of the Russian FederationThe issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry, the author have highlighted: consumer requests for the fastest possible receipt of products, production of products for specific individual requests of buyers, requests for transparency of supply chains and some others. In such situation, owners of clothing and footwear brands can cope with the new challenges of the company by re-shoring production with the organization of digital, robotic production factories.https://vestnik.guu.ru/jour/article/view/2310clothingcustomer preferencesdigitalizationfashion industrylogisticslogistics systemsrequirementssupply chain management. |
spellingShingle | N. Yu. Barkova CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION Вестник университета clothing customer preferences digitalization fashion industry logistics logistics systems requirements supply chain management. |
title | CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION |
title_full | CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION |
title_fullStr | CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION |
title_full_unstemmed | CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION |
title_short | CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION |
title_sort | changing customer preferences in the fashion industry and their impact on supply chain configuration |
topic | clothing customer preferences digitalization fashion industry logistics logistics systems requirements supply chain management. |
url | https://vestnik.guu.ru/jour/article/view/2310 |
work_keys_str_mv | AT nyubarkova changingcustomerpreferencesinthefashionindustryandtheirimpactonsupplychainconfiguration |