CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION

The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry...

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Main Author: N. Yu. Barkova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2020-09-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/2310
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author N. Yu. Barkova
author_facet N. Yu. Barkova
author_sort N. Yu. Barkova
collection DOAJ
description The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry, the author have highlighted: consumer requests for the fastest possible receipt of products, production of products for specific individual requests of buyers, requests for transparency of supply chains and some others. In such situation, owners of clothing and footwear brands can cope with the new challenges of the company by re-shoring production with the organization of digital, robotic production factories.
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spelling doaj.art-a791a45073f14c25ac506ce5ef3f07a32024-03-26T14:23:04ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-09-0107515810.26425/1816-4277-2020-7-51-581773CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATIONN. Yu. Barkova0Financial University under the Government of the Russian FederationThe issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry, the author have highlighted: consumer requests for the fastest possible receipt of products, production of products for specific individual requests of buyers, requests for transparency of supply chains and some others. In such situation, owners of clothing and footwear brands can cope with the new challenges of the company by re-shoring production with the organization of digital, robotic production factories.https://vestnik.guu.ru/jour/article/view/2310clothingcustomer preferencesdigitalizationfashion industrylogisticslogistics systemsrequirementssupply chain management.
spellingShingle N. Yu. Barkova
CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
Вестник университета
clothing
customer preferences
digitalization
fashion industry
logistics
logistics systems
requirements
supply chain management.
title CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
title_full CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
title_fullStr CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
title_full_unstemmed CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
title_short CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
title_sort changing customer preferences in the fashion industry and their impact on supply chain configuration
topic clothing
customer preferences
digitalization
fashion industry
logistics
logistics systems
requirements
supply chain management.
url https://vestnik.guu.ru/jour/article/view/2310
work_keys_str_mv AT nyubarkova changingcustomerpreferencesinthefashionindustryandtheirimpactonsupplychainconfiguration