Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach

Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach

The goal of this study is to find out what combination and number of features people prefer when selecting a marketplace platform. This study’s target objects are marketplace platforms, which are among the top three most used by Indonesians. Conjoint analysis is used to assess consumer preferences u...

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Bibliographic Details
Main Authors: Satria Fadil Persada, Reny Nadlifatin, Angelica Cintya Mannuela Wibowo, Etsa Astridya Setiyati, Prawira Fajarindra Belgiawan, Yogi Tri Prasetyo, Ardvin Kester S. Ong, Michael Nayat Young
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Consumers
marketplace
attribute
preferences
conjoint analysis
Elika Kordrostami, Rowan University Rohrer College of Business, United States
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2361868

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2361868

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