Comparative Analysis of Advertisements - Catena Pharmacy Vs. Sensiblu Pharmacy

Pharmacy and/or medication advertisements place the patient at the centre of the action– the patient is the main pawn exposed to external attacks from the environment and the target of the main inappropriate consumption behaviours. The main theme of every such advertisement is already popular and ma...

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Bibliographic Details
Main Authors: Violeta-Andreea ANDREIANA, Georgiana STOICA, Dorin IANCU, Irina Antoaneta TANASESCU
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2021-12-01
Series:Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
Subjects:
Online Access:http://www.eia.feaa.ugal.ro/images/eia/2021_3/AndreianaStoicaIancuTanasescu.pdf