Assessing the role of self efficacy and social tendencies in green purchase intention and behaviour
The present study was carried out aimed to investigate the role of self efficacy and social tendencies in green purchase intention and behavior. This study is considered as an applied research in terms of purpose and descriptive-survey research in terms of data collection method. In this study, the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Payame Noor University
2019-08-01
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| Series: | Āmūzish-i Muḥīṭ-i Zīst va Tusi̒ah-i Pāydār |
| Subjects: | |
| Online Access: | https://ee.journals.pnu.ac.ir/article_6072_7df781e64b1cfb904b4663bdeb7ff640.pdf |