Presenting a qualitative model of the use of social media influencers in the behavior of consumers in the luxury cosmetics industry
The purpose of this research is to present a qualitative model of the use of social media influencers in the behavior of consumers in the luxury cosmetics industry. According to its purpose, the research method is practical, and in terms of implementation, it is qualitative, based on the foundation&...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2023-12-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_179275_46686d1db296bff0030c14d32dc84667.pdf |