Tourism Value Chain Management as a Tool for Effective Tourism Destination Development The Case of Pécs ECoC 2010
Pécs, a European Capital of Culture for 2010, and generating a series of cultural events,had a unique opportunity to place itself on the map of Europe and to re-align its development strategy.To follow the ECoC project year, a specific research exercise is planned by the writer with a TourismValue C...
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| Format: | Article |
| Language: | English |
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Danubius University
2011-06-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/999/830 |
| _version_ | 1798044944358703104 |
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| author | Márta Bakucz |
| author_facet | Márta Bakucz |
| author_sort | Márta Bakucz |
| collection | DOAJ |
| description | Pécs, a European Capital of Culture for 2010, and generating a series of cultural events,had a unique opportunity to place itself on the map of Europe and to re-align its development strategy.To follow the ECoC project year, a specific research exercise is planned by the writer with a TourismValue Chain Analysis [VCA] of Pécs. This study is a prologue to further research planned and whichaims to describe the meaning of ‘value chain’ in the tourism sector and how multi-stakeholderparticipation can best be coordinated. For this, the author defines the characteristics of the tourismproduct for the purpose of successful marketing, synthesizing the role of tourism managementorganizations in general, and their process of establishment in Hungary, on the basis of an earlier ownresearch (2007). The importance of tourism DMOs is highlighted by the special event relating to Pécsin 2010, prior to which a preparatory phase had helped to formulate a local tourism managementorganization. This local DMO contributed greatly to the success achieved by the ECoC project -which helped to transform the city image from that of an earlier mining-industry town into a culturaltourism destination, although other by-products of the year were less successful. |
| first_indexed | 2024-04-11T23:12:16Z |
| format | Article |
| id | doaj.art-a7a7dffd5c734a33963e0014925d039c |
| institution | Directory Open Access Journal |
| issn | 2065-0175 2067-340X |
| language | English |
| last_indexed | 2024-04-11T23:12:16Z |
| publishDate | 2011-06-01 |
| publisher | Danubius University |
| record_format | Article |
| series | Acta Universitatis Danubius: Oeconomica |
| spelling | doaj.art-a7a7dffd5c734a33963e0014925d039c2022-12-22T03:57:46ZengDanubius UniversityActa Universitatis Danubius: Oeconomica2065-01752067-340X2011-06-01734663Tourism Value Chain Management as a Tool for Effective Tourism Destination Development The Case of Pécs ECoC 2010Márta BakuczPécs, a European Capital of Culture for 2010, and generating a series of cultural events,had a unique opportunity to place itself on the map of Europe and to re-align its development strategy.To follow the ECoC project year, a specific research exercise is planned by the writer with a TourismValue Chain Analysis [VCA] of Pécs. This study is a prologue to further research planned and whichaims to describe the meaning of ‘value chain’ in the tourism sector and how multi-stakeholderparticipation can best be coordinated. For this, the author defines the characteristics of the tourismproduct for the purpose of successful marketing, synthesizing the role of tourism managementorganizations in general, and their process of establishment in Hungary, on the basis of an earlier ownresearch (2007). The importance of tourism DMOs is highlighted by the special event relating to Pécsin 2010, prior to which a preparatory phase had helped to formulate a local tourism managementorganization. This local DMO contributed greatly to the success achieved by the ECoC project -which helped to transform the city image from that of an earlier mining-industry town into a culturaltourism destination, although other by-products of the year were less successful.http://journals.univ-danubius.ro/index.php/oeconomica/article/view/999/830Value Chain AnalysisTourism Destination DevelopmentTourism Destination ManagementMulti-stakeholder CooperationSustainable Pro-city Tourism |
| spellingShingle | Márta Bakucz Tourism Value Chain Management as a Tool for Effective Tourism Destination Development The Case of Pécs ECoC 2010 Acta Universitatis Danubius: Oeconomica Value Chain Analysis Tourism Destination Development Tourism Destination Management Multi-stakeholder Cooperation Sustainable Pro-city Tourism |
| title | Tourism Value Chain Management as a Tool for Effective Tourism Destination Development The Case of Pécs ECoC 2010 |
| title_full | Tourism Value Chain Management as a Tool for Effective Tourism Destination Development The Case of Pécs ECoC 2010 |
| title_fullStr | Tourism Value Chain Management as a Tool for Effective Tourism Destination Development The Case of Pécs ECoC 2010 |
| title_full_unstemmed | Tourism Value Chain Management as a Tool for Effective Tourism Destination Development The Case of Pécs ECoC 2010 |
| title_short | Tourism Value Chain Management as a Tool for Effective Tourism Destination Development The Case of Pécs ECoC 2010 |
| title_sort | tourism value chain management as a tool for effective tourism destination development the case of pecs ecoc 2010 |
| topic | Value Chain Analysis Tourism Destination Development Tourism Destination Management Multi-stakeholder Cooperation Sustainable Pro-city Tourism |
| url | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/999/830 |
| work_keys_str_mv | AT martabakucz tourismvaluechainmanagementasatoolforeffectivetourismdestinationdevelopmentthecaseofpecsecoc2010 |