Scrutinizing Business Development Research: Dynamic Retrospective Analysis and Conceptual Evolution
While prevalent in enterprise practice, business development (BD) activities have garnered limited attention within academic circles, leading to a noticeable dearth of discussions regarding their comprehensive understanding and the contemporary research landscape. Previous research has underscored t...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2024-04-01
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Series: | Administrative Sciences |
Subjects: | |
Online Access: | https://www.mdpi.com/2076-3387/14/4/81 |