Scrutinizing Business Development Research: Dynamic Retrospective Analysis and Conceptual Evolution

While prevalent in enterprise practice, business development (BD) activities have garnered limited attention within academic circles, leading to a noticeable dearth of discussions regarding their comprehensive understanding and the contemporary research landscape. Previous research has underscored t...

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Bibliographic Details
Main Authors: Yu-Min Wei, Hsin-Mei Lin
Format: Article
Language:English
Published: MDPI AG 2024-04-01
Series:Administrative Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3387/14/4/81