COMPENSATION FEES AND WILLINGNESS TO PAY: A FIELD EXPERIMENT ON ORGANIC APPLES
An increasing number of studies suggest that compensation fees for participating in valuation studies can influence participant’s responses. This study investigates the impact that compensation has on individuals’ responses in a point-of-purchase setting, when the opportunity costs of participati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Food and Agricultural Economics
2015-07-01
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| Series: | International Journal of Food and Agricultural Economics |
| Subjects: | |
| Online Access: | http://www.foodandagriculturejournal.com/vol3.no3.pp1.pdf |