Media społecznościowe jako determinanta rozwoju usług turystycznych
Identifying needs, gathering information, comparing possibilities, making decisions and exchanging experiences after purchase are more and more often taking place on the internet. The aim of this article is to explain how social media supports buying decision process in tourist services. Critical an...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2018-03-01
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| Series: | Ekonomiczne Problemy Usług |
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| Online Access: | https://wnus.edu.pl/epu/pl/issue/905/article/14923/ |