METHODOLOGICAL AND APPLIED ASPECTS OF FORMING THE COMPETITIVE STRATEGY OF AN ENTERPRISE BASED ON TYPOLOGIZATION OF REGIONAL MARKETS (USING THE EXAMPLE OF THE AUTOMOTIVE INDUSTRY)

The automotive industry is a powerful driver of national economic development. Today, the automotive industry of Ukraine faces fierce struggle with foreign auto concerns. At the same time, the competition with brands of foreign automakers is of a purely price nature due to the fact that Ukrainian a...

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Bibliographic Details
Main Authors: I. A. Dmytriiev, I. Shevchenko, O. Dmytriieva, I. Dzhereliuk, T. Serohina
Format: Article
Language:English
Published: FINTECH Alliance LLC 2021-01-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
Online Access:https://fkd.net.ua/index.php/fkd/article/view/2967