Cluster analysis in retail segmentation for credit scoring
The aim of this paper is to segment retail clients by using adaptive Mahalanobis clustering in a way that each segment can be suitable for separate credit scoring development such that a better risk assessment of retail clients could be accomplished. A real data set on retail clients from a Croatian...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Croatian Operational Research Society
2014-12-01
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| Series: | Croatian Operational Research Review |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=197360 |