Dynamic Advertising-based Goodwill Incorporating Fuzzy Environment in Segment-Specific Market
A new product's introduction to the market is greatly influenced by effective and enough advertising. In this paper, we have considered a problem in which the firm partitions the market into various segments to reduce costs associated with advertising and targets to maximize the total profit. B...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ram Arti Publishers
2023-08-01
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| Series: | International Journal of Mathematical, Engineering and Management Sciences |
| Subjects: | |
| Online Access: | https://www.ijmems.in/article_detail.php?vid=8&issue_id=39&article_id=511 |