The role of normative conformism in the digital environment in creating consumer attitudes towards luxury brands
The digital environment is increasingly becoming the first place where consumers will seek information about luxury products and services in the purchasing decisionmaking process. Attitudes of the reference group usually play the biggest role in creating consumer attitudes in real world towards luxu...
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| Format: | Article |
| Language: | English |
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University Dzon Nezbit
2022-01-01
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| Series: | Megatrend Revija |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592201177B.pdf |