THE EFFECT OF RESOURCE BASED VIEW STRATEGY, ENTREPRENEURIAL ORIENTATION AND INNOVATION ON COMPETITIVE ADVANTAGE IN THE CANTEEN OF UNIVERSITAS 17 AGUSTUS 1945 SURABAYA

THE EFFECT OF RESOURCE BASED VIEW STRATEGY, ENTREPRENEURIAL ORIENTATION AND INNOVATION ON COMPETITIVE ADVANTAGE IN THE CANTEEN OF UNIVERSITAS 17 AGUSTUS 1945 SURABAYA

Purpose: This study aimed to test and analyze the effect of resource based view strategy, entrepreneurial orientation and innovation on competitive advantage in the canteen of Universitas 17 Agustus 1945 Surabaya. Design/methodology/approach: The saturated sample approach was applied, and as man...

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Bibliographic Details
Main Authors: Tri Andjarwati, Adrie Oktavio, Thomas Stefanus Kaihatu, Agustinus Nugroho
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2023-11-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
competitive advantage, entrepreneurial orientation, innovation, Resource Based View, strategy
Online Access:https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2611

Internet

https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2611

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