Game-Theoretic Analysis of Live-Streaming E-Commerce on TikTok
This paper analyzes the application of game theory in live streaming sales from three models: prisoner’s dilemma, British auction, and Nash equilibrium. Firstly, using the prisoner’s dilemma to analyze cooperation and competition in live streaming sales, using charts to analyze that competition appe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/08/shsconf_icdde2024_03014.pdf |