Hybrid cluster analysis of customer segmentation of sea transportation users

Hybrid cluster analysis of customer segmentation of sea transportation users

Purpose – The purpose of this study is to apply hybrid cluster analysis in classifying PT Pelindo I customers based on the level of customer satisfaction with passenger services of PT Pelindo I. Design/methodology/approach – Hybrid cluster analysis is a combination of hierarchical and non-hierarchic...

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Bibliographic Details
Main Authors: Bambang Eka Cahyana, Umar Nimran, Hamidah Nayati Utami, Mohammad Iqbal
Format: Article
Language:English
Published: Emerald Publishing 2020-12-01
Series:Journal of Economics Finance and Administrative Science
Subjects:
hybrid cluster analysis
pt pelindo i
customer satisfaction
customer segmentation
sea transportation users
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JEFAS-07-2019-0126/full/pdf?title=hybrid-cluster-analysis-of-customer-segmentation-of-sea-transportation-users

Internet

https://www.emerald.com/insight/content/doi/10.1108/JEFAS-07-2019-0126/full/pdf?title=hybrid-cluster-analysis-of-customer-segmentation-of-sea-transportation-users

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