Related Factors of Patients' Preference in Choosing Farhikhtegan Hospital based on the Mixed Marketing Model
Introduction: Increasing pressure on available funds in health care section, especially hospitals, underlines the for analyzing different strategies in economic terms. One of the solutions for the optimal use of financial resources and potentials in hospitals and healthcare centers is using componen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Vesnu Publications
2021-08-01
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| Series: | مدیریت اطلاعات سلامت |
| Subjects: | |
| Online Access: | http://him.mui.ac.ir/index.php/him/article/view/4302 |